Today we talk about breaking down the price of airplay, and how to track your Return on investment (ROI). I got a notice from CDBaby about a service called Jango. According to their website they have 7 million listeners. It’s an internet radio station that allows you to create your own stations. They compare themselves to pandora. The biggest difference between Jango and Pandora for me is I’ve heard of Pandora, and I’ve never heard of Jango. Have You? (Use the poll below).
I went over and took a peek, and the I also went and tried to find an “Average” Indie artist. Well the guy I found (that came on after Ted Nugent) turned out to be a guy who has played with Kip Winger, and worked with Olivia Newton-John, Paul Abdul, etc. He had five whole fans of his music. I did find it very useful that you can email people who become fans of your music (cause they say the money is in the list for a reason). So I put some of their pricing into an Excel Spreadsheet (you can learn Excel at lynda.com along with zillion other titles for only $25) and here is what I came up with.
They state that you get 30-50 fans per 1000 plays. I took the average (40) and used that for my calculations. If you get 40 fans per 1000 plays, you would get 10 fans for 250 plays and 160 if you got 4000 plays. This means you will pay anywhere from $1 a fan (250 plays) to .63 a fan (4000 plays).
The site does allow you to link to your website. You might want to use a link tracking tool like PrettyLinks (for wordpress – learn how to build your website with this free software) to see how many people click-through on your Jango web page back to your band’s website (you do have a website right?). The plugin is free, and there is a premium version but that’s not required to just track clicks.
If you are looking for a free way to get your music in front of people, try uploading your music to Music Alley, and then locating music podcasters that play your style of music. Send a personal email to the host (not form letters) and mention something that proves you listen to the show. If you’re music fits their genre, I would almost guarantee you that they will play your music. I would send them a link to your music (not the file – that ties up their email inbox), and mention that you are on Music Alley. You can read this free chapter of my book here.