Today I’m playing clip of someone in the entertainment business who just made $15 million in two days. His name is Kevin Hart, and the clips are from Marc Maron’s WTF Podcast (a favorite of mine). In it we learn how Kevin had a lot of momentum going where his standup lead to Television and acting. He at one point had his own show on ABC (until the president of ABC got fired). He has had some bad luck, but he never let it get him down. When he started out while some comedians would only play certain clubs, Kevin played them all. He knew it was about building a following, and he knew that happens one fan at a time.
He recently had an opportunity to play an arena, but opted to play many smaller shows (for what sounds like the same money). This is a more intimate setting, and one where he can connect with his fans directly. I bring this to you today in case you’re not happy with all the venues you play. Forget the surroundings, and focus on connecting with your audience. Hopefully you are connecting with your music, now take it to a more personal level.
When my band was flying high, we not only learned fan’s names, but we learned what they did, their hobbies. We truly wanted our fans to be “friends” and in the end they were. This way if I ran across someone knew and I found out they were into cars, I knew to get them introduced to Fred. If they were into pool, I needed to make sure they challenged Connie to a game. By doing this, and helping our audience make a connection with each other we then had people with something in common (their hobbies and OUR MUSIC) and so when the weekend rolled around they could plan to do something together. It was (as Seth Godin calls it ) a Tribe. This also took some of the pressure off the band as people were coming out to see each other in addition to the band.
As more people were coming out, then the club owner was happy. Then as you connect more with your Tribe, they will follow you outside of their “normal” hangouts and venues. Then club owners really like you as you are bring ing in an audience.
I love how Kevin talks about playing clubs where you are underpaid, and under appreciated. He stated he was there to steal the clubs audience. To connect them with them, and then have them follow him. He makes his connections through things like twitter, Facebook etc. You can see his website at http://www.khartonline.com/ You can hear the full interview at http://www.wtfpod.com/podcast/episodes/episode_272_-_kevin_hart
Twitter Contents Tools
If you are looking to hold a contest on Twitter, you might want to check out tweetaways.com This website is free ($3.50 if you want the advanced features) here is a video with some horrible audio but it explains how to use the system
Where is the Facebook Page?
Ali from sarcood.com asked, “Does the Marketing Musician website have a Facebook Page?” In the past I have dabbled with one. The problem is, I hate doing things poorly. I don’t use Facebook a ton for business stuff. It’s all family and friends, but on the other hand you guys are my friends, so I’ve setup a Facebook Page for the podcast. I say this up front that I’ll try to catch it a few times a week, but I apologize if you need a response within 24 hours. It should be a great place to share ideas for the show. To get in touch with me, use the info on the contact page.
Just started working on https://www.facebook.com/marketingmusician