Some times we are not sure what we want our marketing to do. This is not a great strategy. It’s call shotgun marketing. In general if you give potential customers too many options, they choose not to decide. If you are using WordPress there is a plugin called Pretty Link that I love. It allows you to track how many times a link has been clicked. This allows you to track your return on investment.
So to make your clammrs stand out, make a landing page. This could have a video that says, “Hello Clammr nation we’re the band _____”. This specialized landing page will make you stand out. now you can explain their options and their benefits of signing up for your newsletter, purchasing a t-shirt, or buying your new CD.
You can then use pretty links to track what people are clicking on. Then you can make a generalization that people that come from clammr are interested in _____. My guess is it is your music, but you may get some newsletter signs ups as well.