Everybody has a story. When you have a good one, you need to tell it to everyone you know, and put it in as many different formats as people will consume it. In the case of “United Breaks Guitars” the video that showed the power of one voice (and the cost of bad customer service). It’s been a few years, so you figure anyone who has a computer, or a TV, has probably heard about this story. The answer? Put out the story filled with behind the scenes info (you know how much I love that) in a book format.
By the way the video now has over 11 million views.